Where: AidEx, Brussels Expo, Room 1124
When: Thursday 14 November 2019
Tickets: This workshop is free for media and NGO communications professionals. Register your interest here or RSVP to This email address is being protected from spambots. You need JavaScript enabled to view it. (Please note: This popular workshop will be accepting appropriate applicants on a first-come-first-serve basis and you will only be admitted on the day if you receive confirmation).


How do we tell the story of international aid?

Whilst aid enjoys high levels of public support within the EU, funding is falling marginally and trust in NGOs remains at historic lows. Using data analysis of contemporary public perceptions of overseas aid, this workshop will facilitate discussions aimed at solving emerging challenges and help participants improve effective messaging to build support and persuade sceptical members of the public of the importance of international aid. During the workshop, participants will hear from inspirational speakers who will share powerful personal human stories, and can delve deeper in a subsequent Q&A.