The Corporate Social Responsibility Programme of the Year Award 2022 was won by WeQare, Qatar Airways Cargo on 16 November in Brussels at Develpoment2030.
About the winning Programme:
WeQare’s first initiative, ‘1 Million Kilos’, provided free transport on board Qatar Airways Cargo flights to charities involved in transporting humanitarian aid and medical supplies all over the world. This chapter ran until December 2020. Through a partnership with disaster logistics nonprofit Airlink, Qatar Airways Cargo will continue providing charity cargo transportation to the humanitarian community until 2025.
WeQare is the sustainability programme. It consists of a series of focus chapters based on four core pillars: environment, society, economy, and culture. WeQare was born of the crisis caused by the COVID-19 pandemic and is a conscious endeavour to create a more positive impact on the industry and the world.
Chapter One – 1 Million Kilos
WeQare’s first initiative, ‘1 Million Kilos’, provided free transport on board Qatar Airways Cargo flights to charities involved in transporting humanitarian aid and medical supplies all over the world. This chapter ran until December 2020.
Chapter 2 – Rewild the Planet
With ‘Rewild the Planet’, Qatar Airways Cargo encourages the preservation of ecological balance by offering free transport to organisations involved in returning wild animals to their natural habitat.
Watch the video.
Qatar Airways has a zero-tolerance policy to the illegal transportation of endangered wildlife. An inaugural signatory to the United for Wildlife Transport Industry Declaration and participant in the USAID Reducing Opportunities for Unlawful Transport of Endangered Species (ROUTES) Partnership, Qatar Airways was also the first airline to be certified under the Illegal Wildlife Trade Assessment, developed by IATA with support from The Royal Foundation and the ROUTES Partnership, in May 2019.
Chapter 3 - Let's Stand Together
For Chapter 3, Qatar Airways Cargo organised a collection of donations in support of disadvantaged children across the globe. The donation drive focused on three aspects: education, sports and fun. Business partners, customers, staff and generous people worldwide donated educational materials, clothes and sports items, as well as toys, musical instruments and board games.
Watch the video.
Chapter 4 – Diversity
Chapter 4 celebrated the diversity of Qatar Airways Cargo employees with the unveiling of a one-of-a-kind Moved by People aircraft livery. The B777 freighter depicts the faces of Qatar Airways Cargo employees, and is adorned with 2,873 team member names to serve as a visible reminder that our individual characters, backgrounds, and skills are what constitute our multicultural Qatar Airways Cargo family.
Read more about WeQare by Qatar Airways Cargo here - https://bit.ly/3ERB6gx